I started my startup when I was 21 years old. I bootstrapped it to over $1M in revenue in just 4 years which led to a successful multi-million dollar acquisition. Here are my top learnings: 1. Fixate on a market: We stayed focused on the BFSI industry in India. This…

Harshita and I have been building Cogno AI together for over 3 years now. In FY2021, we hit revenue of ~$1M. …

At Cogno AI, we work with some of the leading Financial Institutions to help them improve their Customer Experience using our Product. We offer this solution in a SaaS-based pricing model where our clients pay us on a usage basis. In this article, I will talk about how we’ve structured…

Large Enterprises behave very differently from SMBs and Startups. The way they operate, the way they measure product value, the way they purchase — all are quite different from how smaller companies work. Therefore, the way products are built for Large Enterprises is also different. …

This answer would be useful primarily for young SaaS Entrepreneurs, or those who want to build a company in Enterprise SaaS. At Cogno AI, we work with a lot of large Financial Institutions as our Clients. When I say large, I mean really large — think of companies with over…

I come from a middle-class family in the small town of Kanpur in Uttar Pradesh. Coming from such a family, I always valued money — making sure to not leave any opportunity to save it, and not waste a penny of it. In 2017, when I started Cogno AI straight…

I started Cogno AI right out of college, back in April 2017. At that time, we were an Enterprise Artificial Intelligence startup that developed custom AI/ML-driven solutions for large enterprises. Services businesses are almost always unscalable. They are great cash-cows for people who are just starting up. However, scaling them…

As an Entrepreneur or an early member of a fast-growing startup, one has to manage dozens of tasks. Some of these tasks are specialised, like Product or Project Management activities, Sales related activities, etc. However, a bunch of tasks are purely ad-hoc, low value, but important. These tasks are important…

I started my company AllinCall almost 3 years ago. We got formally incorporated on 21st April 2017. My friend Soham and I were the initial co-founders. It was the month of August 2016. My 3rd-year summer internship had just ended. I had a great time in the Bay Area, working…